Rapper Chad Watson is Working Hard to Ensure the Industry’s Screaming Chad, Chad, Chad When It’s All Said and Done.
Creative Chad Watson is singlehandledly building his brand up.
No matter how anyone starts in music, the commonality is that everyone has to walk down the same road of creating, promoting, and monetizing themselves in order to gain success.LA rapper Chad Watson is no different. Through hard work, branding, and attention to detail, he’s managed to put himself in position, opening for marquee artists like Yo Gotti and Dizzy Wright, while creating his own independent buzz. Taking his nickname the Unimpressible to the top, Chad is on a journey to impress the world in a way that only he can.
Born to a family of professionals in Los Angeles, Chad has fond memories of his childhood.
“I was very blessed. On my block were former Lakers and judges. Black Beverly Hills was what they called Baldwin Hills.”
Raised in the church, Chad grew up listening to gospel music and singing in the choir until he was exposed to Redman’s album, Malpractice, at age thirteen. His family nurtured his talent and enrolled him in the prestigious Los Angeles Center for Enriched Studies or L.A.C.E.S.
Chad learned musical theory first and after graduating earned the recognition of being a classically trained pianist. “I took theory which gave me a solid musical foundation and then I was able to take piano after that.”
After graduating Chad followed in his father’s footsteps, going to college to study criminal law before pivoting towards music.
“I was going to be a prosecuting attorney and I got pretty far into it, says Chad.
After visiting a studio and bringing some of his written verses along, Chad felt the urge to go full speed and in 2019 he released his first single, “Chad, Chad, Chad”. Keeping his government name and adopting the moniker, The Unimpressible, he went about performing on the local Los Angeles scene while also shopping his music to any media outlet that would hear him.
Unwilling to take no for an answer, Chad created his own electronic press kit and submitted it to thousands of outlets until his digital footprint became undeniable. Over time, his name became one of the most notable names in LA which led to a range of opportunities including the chance to open for artists.
“My first I made it moment was when I won Backwoods Cigars and opened up for Yo Gotti.”
In the four years since Chad has been on the scene, he’s also become an ambassador for several cannabis brands and performed at various events including KushStock. In the upcoming weeks, Chad is set to perform at the Blaxicana Fest in November 2022.
He’s been intentional about the music he’s released since his first debut, but longtime fans should know that he plans to drop his first project, Lord of the Unimpressed, this year.